NPRA's Foundational Objectives
To promote the general advancement of the Senior Placement and Referral Industry and profession.
To promote public understanding and education around our industry to agents, medical professionals, families and the general public.
To provide a forum for the exchange of information between agents to improve our industry.
Facilitate and promote a National Code of Ethics, Best Practices and Professional Responsibility.
"Only an informed choice is a good choice."
Families searching for senior care or housing are usually under immense time constraints and stress.
Most of them run to the internet to learn about pricing, availabilities and services. Too many times, families click the "submit" button and unknowingly commit to an "implied contract" with some Online Referral Agencies.
Not only have they comitted themselves, they also may not realize that they have authorized those websites to distribute their personal information to up to twelve (12) senior housing communities.
NPRA believes that clicking a "submit" button on an "information only" website should not eliminate:
"Fair competition is the driving force. for innovation and the creation of better services for the consumer"
No market is free if "unfair business practices exist within it. NPRA believes that some Online Referral Agencies could be practicing some questionable unfair business practices, such as:
Code of Ethics and Best Practices Create The Fiber Of A Robust Industry.
We believe that unified standards of Ethics and Best Practices make an industry stronger. NPRA has adopted a "working draft" for National Best Practices and will work with members to continue to develop it and maintain it as a living, breathing document for our Industry.
Help Us Create A National Certification Program for the industry.
We believe that a natural progression after a standardized Ethics and Best Practices is a National Certification Program. Full Members will be eligible for national certification when the program is complete. We are looking for volunteers to join our Certification Steering Committee to develop this new and exciting program.